The subject line of this piece was intentionally written to be as obvious and obnoxious as possible.
But...the fact remains, the two are largely similar.
This is because "getting girls" and getting clients (and keeping them) operate on almost identical principles.
I'm going to show you what I mean...
I've assembled a variety of pick-up techniques from articles across the internet (with both men and women in mind as an audience) as well as things gathered from personal experience.
Everything I'm going to tell you, as usual, is something I have personally used or seen work.
Understanding the rules of attraction, seduction, comfort, and trust are powerful tools for establishing a lasting brand, and creating a powerful connection between you and your clients.
Let's call this email "Part One: Attraction."
I'll send out part two later this week.
First, and perhaps most obvious:
Increase and maximize your own attractiveness.
Really, it goes without saying, but the more physically and emotionally/psychologically attractive you are, the easier time you will have attracting someone of high caliber.
Same for your business.
If you've spent all your time concerned with the transaction itself, you've perhaps missed one of the basic points of sex and business:
Why should I have this exchange with you?
Displaying your value up front by increasing the quality of products you offer, ensuring they are presented in the most attractive way, solid content, etc. is the first thing you can do to increase your chances of success.
(We are currently working on Content Creation Codex- a manual that will help you with this aspect of things, as one of the biggest issues we see daily is flashy brands with absolutely godawful, boring or disorganized/dissonant content...more on this soon.)
Be assertive and confident.
This is different from antagonistic and cocky- a distinction that many seem to fail to make.
To be assertive is to be bold, to take risk, to display a certain amount of fearlessness and adventurous spirit.
To be antagonistic is to make people want to see you fail, to want to prove you wrong-
in our analogy...to not go home with you just to see you humbled or humiliated, and in practical business terms, to choose not to click the "buy now" button as a "fuck you."
Cocky can work if it's totally in line with the brand, and consistent with the type of consistent voicing you've used to establish your client base and so on, but more often than not, it isn't done well.
What works?
Calm and confident, with a dash of humility to keep you grounded. Trust me.
Establish a Connection Before Diving in For the Close
"You want a man with a slow hand..." Conway Twitty croons the answers for us in his creepy, extremely questionably written, but undeniably catchy, ballad.
Psychologists say that spending 7 hours with a woman before attempting to take things all the way is a general rule of thumb when it comes to human connection.
For clients, a "cold sell" doesn't exactly blow their skirts up. Why should it?
Who the hell is this guy trying to sell me something?
This is where the concept of providing free value comes in.
It's what's happening to you right now as you read this email. (Don't worry, I'm not going to try to sleep with you...much.)
You have to make a connection with people. Conversation, laughs, sharing stories with each other, displaying a sense of humor, of emotional connection and value and so on.
Don't just try to sell people shit, because it looks...
Thirsty/Needy
Perhaps the worst look in the book.
You've all seen the Facebook threads filled with men (women are guilty of it, too, but not to the "eight days in the Sahara without a drop" level, usually) dying of thirst.
The end of the night bar crowd desperate to not go back to their hovels alone, without "scoring."
It's such a pitiful, vile look, or as it's been said in film, "desperation is a stinky cologne."
The same goes for your business.
People can smell need, and they are revolted by it, like a princess on a palanquin trying to escape the beggars in the poor part of their city.
If you follow the other rules presented here, you won't have to crawl around on your hands and knees like the lepers hoarsely rasping for a spare coin from the gentry.
Being the opposite is much preferred.
Playing Hard to Get
It's not just for the ladies.
In the seduction game, making it clear that you have a high sense of personal value, and you don't need to just jump into bed with the first human who throws you a bone (as it were), displays that you aren't needy.
You are in demand. You have options.
They'll have to try a little harder than that.
In business, this means being exclusionary in some way.
Perhaps your prices are high enough that they are prohibitive for many.
Maybe some of your products are not available to new customers, and can only be had by those who have established reciprocity with you.
Your aesthetic or content is highly polarizing, and creates a love/hate reaction in those who read it.
There's many ways to create a velvet rope with your brand, and doing so makes what's inside more valuable, and can have people lining up around the block to get in.
Anyone can go inside a dive bar, and some brands can make this work for them, too, but in a world full of dives, I'd rather have "a thing."
In the next email, we will dig in to the next aspect of this little game.
Attraction can sometimes be simple to artifice, but trust is more than just a nice looking shirt and a good jawline.
It's what creates a client base that you can rely on- because they know they can rely on you.
Talk soon.